“When I started my career as a journalist, influencers and social media platforms as they exist today, were unheard of,” says Co-Founder Briana Cicchelli. “And for the record I’m not that old (35)! But it shows how fast our industry changes.”
Together with her sister Annika Launay, Briana launched The@List in 2016 as a supportive business to their full-service creative and marketing agency (based in Brisbane and Sydney), as they identified a need for a way to enhance the relationship between influencer and brand.
With over 700 authentic Australian influencers (and growing!) under The@List Community, the resource is an ideal way for brands to better connect with the most current and relevant digital influencers in 2019. These include PDPR’s stable of lifestyle clients including luxury automotive brands, international resorts and fashion brands.
BRIANA CICCHELLI
Director - PDPR Marketing and Creative
Bringing creative vision, insight and overarching strategy to each client campaign, Briana ensures all key outcomes are not only achieved, but delivered on time, on budget and with impressive results.
Utilising a multi-disciplinary approach, Briana is able to combine methods such as traditional public relations with experiential activations, digital components and influencer engagement to create targeted results with measurable ROI.
A co-owner and Managing Director of PDPR marketing and creative, Briana has a degree in journalism, a degree in archaeology and history and is a member of NAWIC (National Association of Women in Construction) and UDIA (Urban Development Institute of Australia) NSW.
ANNIKA LAUNAY
Director - PDPR Marketing and Creative
As Co-owner and Managing Director of PDPR marketing and creative, Annika brings a wealth of knowledge to the team spanning over 15 years in the industry. Annika specialises in the areas of hospitality marketing, agriculture, the retail sector and corporate branding and has a passion and flair for helping businesses achieve (and surpass) their communication goals.
Annika holds a Bachelor of Science (Psychology and Human Movement Science) and a Bachelor of Business Management (International Business) from the University of Queensland as well as first class honours in Business Management in the field of marketing. Annika has also previously sat on Council and Foundation for St Aidan’s Anglican Girls School, is a Justice of the Peace (CDec) and is a member of Entrepreneur’s Organisation in Brisbane.